Cooala: Time to Connect Playfully with Brands
Reaching young consumers is getting every day more difficult for brands active on social platforms like Facebook.
Although young consumers love brands, they don’t like to interact with them as a Forrester Study from 2012 shows that only 6% do so in the US. If you consider that companies advertising on Facebook are having increasing difficulties to reach more than 20% of their fans due to Edge Rank one question comes to mind for brands: How can a user discover brands, subscribe to specific content and benefit from exclusive offers from their favorite brands, all while keeping in full control of their private data?
Meet cooala: the Mobile App for Brand Lovers!
To answer this very important advertising question for brands wishing to connect with the next generation of consumers, swiss startup cooala comes with a consumer oriented & innovative solution: cooala, the mobile app for playful and controlled interaction between brands and their fans.
Cooala will be on stage at Alp ICT’s Venture Night!
Want to understand better how cooala playfully connects brands to consumers and disrupts online advertising as we know it? Mike Schwede will be on stage presenting Cooala’s new vision of brand engagement at Alp ICT Venture Night 2013. So be sure to support Cooala and meet their team on Thursday 7th of February at this unique Western Switzerland event where the most innovative startups and entrepreneurs meet every year.
Post by Eugène Schön, Community Manager & Blogger pour Alp ICT
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